Feminist forum : selling women short / Colette Nijhof ; interviewed by Nancy Clinch.
An interview with Colette Nijhof of the National Organization for Women (NOW)'s National Image Committee about the image of women in the advertising media. Nijhof discusses the harmful, long-term effects that a continuous projection of a negative image has on women's self-esteem and sense of identity. She describes the selling techniques which are responsible for this image: the "sexual sell" which is used as a dumping ground for advertisers who are not creative; and the "psychological sell" which is used to synthesize new problems that the advertising market can zero in on. This program clearly shows the relationship between the sexual exploitation of women in the advertising media and the systematic oppression of women in American society. The interviewer is Nancy Clinch. Produced by WETA-FM, Washington, D.C., a Pacifica affiliate.