Documentary series produced from interviews. Bill Zimmerman, who has managed winning campaigns and produced commercials for various presidential and congressional candidates, as well as state ballot initiatives, talks about the techniques used in political television commercials and how this system, when used to "market" candidates, is detrimental to the democratic system. He also talks about an alternative system.|POLITICAL ADVERTISING : IS THIS ANY WAY TO RUN A DEMOCRACY? / hosted by Robert Foxworth. - SERIES: American dialogue| no. 14 - Documentary series produced from interviews. Bill Zimmerman, who has managed winning campaigns and produced commercials for presidential and congressional candidates as well as state ballot initiatives, talks about the techniques used in political television commercials and how this system is used to "market" candidates detrimental to democracy. He also talks about an alternative system. - BROADCAST: Satellite, 1989.
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